Resurging the adidas SL 72

15.12.2023

Resurging the adidas SL 72

The revival of the archival silhouette. The SL 72’s rich heritage makes the pair an emblem of endurance and innovation. Embrace the essence of the 1972 sports galore with the retro inspired sneaker. Praised for its masterful blend of comfort and sleek design, the SL 72 became the blueprint that launched the on-demand line of adidas’ lightweight sneakers. It's undeniable that the pair carries the historic legacy of the brand’s sporting and lifestyle origins.

The SL 72 is precisely crafted to combine lightweight nylon and suede, the legendary adidas three stripes on its side, and a vibrant palette of colourways that reflect the spirit of decades of sport and fashion. The low-profile sneaker makes it an effortless everyday choice to compliment any look. Three of our team members had the exciting opportunity to style the beloved pair. Scroll along to see how Elise, Mare, and Flora brought the iconic sneaker into a new decade.

Elise: Storemanager / DJ

Could you share a bit about what inspires your sense of style?

My sense of style is inspired by things I personally enjoy. Everyday, I find inspiration in the store and the brands we carry. I like to combine different brands and styles to create an eye-catching look.

Why did you choose to style the adidas SL 72 this way?

I wanted to bring out the colours of the shoes in the outfit. That's why I chose the Wales Bonner Track top - it matches perfectly with the shoes! The Stüssy Camo jeans complement well, creating a good “combination” haha. It just blends in right and is all very comfortable to wear.

Flora: Creative Production Intern

Could you share a bit about what inspires your sense of style?

What inspires me the most is seeing people who confidently express their own sense of style, no matter what other people may think. Personally, I gravitate towards pieces that are both classic and timeless. I enjoy finding vintage pieces and pairing them with a pinch of streetwear to create a look that feels the most like myself.

Why did you choose to style the adidas SL 72 this way?

In styling the adidas SL 72 I decided to use a vintage brown coat and a blue button up under it paired with black long trousers. Since these shoes are a classic, I wanted to pair the vintage coat with the silhouette of the sneakers peeking through my long trousers. The blue button up was to tie together the colours of the shoes.

Mare: Sales Assistant

Could you share a bit about what inspires your sense of style?

The core principle for me is prioritising comfort above all else when it comes to clothing. If it doesn't offer comfort, it simply doesn't find a place in my wardrobe. I draw inspiration primarily from my mom, who has a deep appreciation for Japanese design, especially due to her role as a costume stylist specializing in army and workwear. This influence has shaped my preferences since childhood, leading me to appreciate garments that serve a purpose or function, items that seamlessly blend comfort with intelligent design. The craftsmanship evident in army and workwear, along with Japanese designs, holds a special appeal for me.

Why did you choose to style the adidas SL 72 this way?

As previously mentioned, comfort is a must for me, and these shoes are incredibly comfortable! I infused my preferred colour palette, featuring khaki green and navy, to enhance the vibrant yellow shoes. Embracing my fascination with volume and shapes, I opted for my green Needles pants and complemented them with a cosy sailor-inspired knit that I thrifted. To sum it up, I used an army scarf as a headband, playing around with patterns as I like to do from time to time.

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Text: Flore de Man & Cinta Daud | Photographer: Flora Paroldo | Talent: Elise Kraemer, Mare de Campos Neto & Flora Paroldo