Kijun

Founded in Seoul in 2018 by Hyunwoo Kim and Myungjun Shin: Kijun, meaning “standard” in Korean, challenges traditional ideas of beauty through a bold and unconventional approach to womenswear. The brand takes cues from 1980s and 1990s Seoul street style, mixing contrasting elements to create distinctive yet wearable designs.
Each collection is built around a unique concept, much like scenes from a film, resulting in playful yet structured silhouettes. From voluminous skirts to striking prints and sculpted tailoring, Kijun reimagines everyday dressing with a fresh and artistic perspective.