06.10.2026

New Brand Arrival: COOR

We're welcoming COOR to Maha Amsterdam. COOR started in Seoul in 2017 with a simple idea: clothing should be calm, balanced and made to be worn. Clean lines, understated silhouettes and careful tailoring are the whole point. Nothing is there for show, which is exactly why everything works.

We first noticed COOR for its restraint. It's the kind of label that looks better the longer you live with it. Our curation of the AW26 collection includes a strong selection of jackets for the colder months, a perfect pair of washed jeans, and a range of knitwear made for layering. It sits naturally next to the rest of our selection, made for days that start slow and end somewhere unexpected.

COOR is now available in our store at Vijzelstraat 129 and online. We'd love to see how you wear it.

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