In Focus
Maha Amsterdam Lookbook AW '25
There’s something grounding about the arrival of autumn in Amsterdam, the way the light softens, the pace slows, and everything feels wrapped in quiet intention. Our AW ’25 lookbook reflects...
There’s something grounding about the arrival of autumn in Amsterdam, the way the light softens, the pace slows, and everything feels wrapped in quiet intention. Our AW ’25 lookbook reflects...
Last Friday evening, we gathered with friends and family for a playful night of nostalgia alongside ASICS. Together, we revisited a beloved childhood pastime, a reminder that sometimes, joy is...
To celebrate the launch of the adidas x CLOT x Caroline Hu Taekwondo shoes, we brought our community together last Saturday for an intimate evening of scent and creativity. [text]We...
On a quiet morning in Amsterdam, Ying moves through the city in the newly unveiled New Balance 204L — a silhouette that feels both familiar and forward. Inspired by low-profile retro...
Last weekend, we were invited by Nike Football to join and support the Dutch women’s team at the UEFA Women’s Euro 2025 in Basel. Before the match, we enjoyed a...
To celebrate the launch of our very own Maha Amsterdam x Nike T90 Shox Magia, we gathered on July 5th for a special evening at Benelux Bar. What unfolded was...
With a new spin rooted in culture and movement, we unveils our collaboration with Nike: the reimagined T90 Shox Magia. [text]We’ve brought the T90 Shox Magia into a contemporary context...
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To mark the celebration of the Dr. Martens LOWELL, Essi Chia curated a special Mixtape for us. As rays of sunshine begin to stream through our windows more often and...
As we welcome the Chinese New Year and the Year of the Fire Horse 2026 on 17 February, celebrations often start on New Year’s Eve, with vibrant festivities continuing for...
A release that’s set to turn heads. New Balance introduces a silhouette like no other. Meet the Gator Run, presented in glossy burgundy and black colourway, topped off with faux...
As the temperatures drop and the festive season approaches, the search for the perfect Christmas gift begins. To make holiday shopping effortless, we’ve curated the Maha Amsterdam Holiday Gift Guide...
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